Alfa Romeo's Boss Is Optimistic: 'We Can Invent Everything We Want'

That’s how many brands are under the Stellantis corporate umbrella. Some are performing better than others. Alfa Romeo is somewhere in between. While it’s nowhere near the level of BMW, Mercedes-Benz, or Audi, sales are flourishing. In the first half of 2025, global deliveries rose by 20 percent. Junior, the brand’s entry-level model, is shaping up to be a real success, with more than 45,000 orders already placed.